We couldn’t be prouder. For the second year in a row, we won the Best OTC Trade Advertising and Support Package with Optrex and RBforHealth. The OTC Awards are the main industry awards in the UK for the OTC industry and a true recognition of successful campaigns – judged by over 70 industry leading specialists.
A WINNING CAMPAIGN
Our 2017 Optrex campaign was aimed at educating and increasing awareness with pharmacists and pharmacy assistants on screen-dry eye. We had a fantastic tie-in with Optrex being the first brand allowed to officially sponsor UK National Eye Health Week (NEHW). It added a huge amount to the campaign.
We created and managed the entire campaign with online training and impactful key visuals. We divided the campaign into two phases, ensuring a co-ordinated message throughout different media including trade media adverts, an e-detail for sales teams, and direct mail sending posters, informative brochures, pharmacy badges and screen wipes to pharmacy.
The judges awarded our campaign 52 points from a maximum of 60. Below are some of the Judges’ comments:
“Optrex campaign has a clear, consistent message and is supported by comprehensive training materials. A great example of a co-ordinated multimedia campaign.”
“Optrex strongly communicated how the product meets a new consumer need.”
“Impressive online training and consistent messaging.”
IN THE MEANTIME AT VERVE…
We have seen a great start to the year at Verve. Aside from awards we have new clients, our team is growing, and we have just announced our own rebrand. We’ve also moved to a great new office in Soho – 5 mins down the road from Covent Garden to Soho but a whole different vibe! We’ll share more next week.