We thoroughly enjoyed the OTC Awards last Thursday night, which was in no small part due to being delighted to pick up the Award for ‘Best OTC Trade Advertising and Support Package’ for our Optrex campaign. The OTC Award trophy is now proudly displayed in our office!
We are also very pleased that the Medical Marketing Department at RB and the Optrex brand team were there on the night to enjoy the success with us.
Champagne did follow – well, we are Verve after all!
What made it even better was that our Optrex training package also got the runner up spot in Best OTC Pharmacy Training, so it was very nearly the perfect night for us!
We’ve been working with RB on Optrex for around two and a half years now, and it’s a long-term project that we’ve thoroughly enjoyed being a part of. The fact it has now been recognised for its excellence in OTC communications is a very thick layer of icing the cake!