Transitions idents back on TV

TV ident still image

As part of our ongoing support for Transitions, we’ve edited their Global TV creative to produce 9 different idents, tailored for 4 UKTV channels. And they are now live!

In the UK, idents for TV sponsorship have very strict guidelines, the main one is not providing product claims or benefits in any way.

This makes it a tricky job…

So, we took a slightly different approach and tailored different styles of the creative available to each audience profile for each channel. And we think they work well!

Have a look below and check Drama, Eden, W, and Really channels until September 2020 to see them live.





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