Our exclusive sneak peek into Friday’s PM Society Awards – with Chair Dom Marchant.

Why the PM Awards Matter More Than Ever 

In an industry built on precision, insight, and creativity, standing still is never an option. The PM Society Awards have long been a benchmark for excellence in pharmaceutical and healthcare communications, but this year, they carry even greater significance. More than just an annual celebration, the 2025 ceremony – with headline sponsor Avalere Health – is a statement—a call to push boundaries, challenge norms, and raise the bar for the entire sector. 

Advancing Standards: More Than a Motto 

What does it truly mean to advance standards? According to Dom Marchant, Chair of the PM Society, it’s not just a tagline—it’s a commitment. This year, the PM Society is taking a bold step forward in defining what best-in-class looks like in a rapidly evolving landscape. The awards serve as a flagship initiative of this mission, ensuring that creativity and effectiveness go hand in hand. The work that wins here doesn’t just impress—it delivers real, measurable impact. And each category is judged by proven industry experts with an eye for detail, creativity and an understanding of what impact really is. To win is to really impress. 

Who’s in the Room? 

A gathering of nearly 900 pharma industry professionals, creative minds, and decision-makers makes this one of the most significant networking events of the year. With 47 agencies competing across 23 award categories, competition is fierce—but so is the camaraderie. The introduction of new categories, including the highly anticipated ‘Agency of the Year (Headcount Under 30)’—where Verve is a finalist—demonstrates a commitment to nurturing the next generation of talent. 

It’s More Than an Awards Event — It’s an Experience 

If you’ve never attended before, here’s what you need to know: these Awards are an endurance event as much as they are a spectacle. Dom Marchant’s advice? Pace yourself. Between the networking, the celebrations, and the return of the iconic Old Style Gallery—where attendees can see the nominated work up close—it’s a day designed to immerse you in the best of the industry. To ensure that the next generation are also a key part of the event, the PM Society has allocated two free tables for 20 of the industry’s rising stars. 

The Mystery and the Magic 

Every great event needs a touch of intrigue, and this year’s awards are no exception. While the identity of the evening’s host remains a closely guarded secret, one thing is certain: they are going to bring energy, wit, and style to the occasion. And speaking of style—what does ‘semi-formal’ really mean? The consensus: dress to impress, but don’t sacrifice comfort. With a long night ahead, the key is finding the sweet spot between elegance and ease. 

Why ‘Real Work That Really Works’ Matters 

Dom Marchant sums it up best: the PM Society Awards celebrate ‘real work that really works.’ In an industry where creativity must translate into results, this sentiment is more than just a catchphrase—it’s a standard that every finalist has met and exceeded. As the awards continue to evolve, one thing remains unchanged: their role in shaping the future of healthcare communications. 

So, as the countdown begins, one question remains—are you ready to be part of something extraordinary? The Pharmaceutical Marketing Society Awards 2025 aren’t just about looking back on what’s been achieved. They’re about setting the course for what comes next. 

Stay tuned for updates, highlights, and behind-the-scenes moments as we get closer to finding our who this year’s big winners will be. 

A MASSIVE thank you to Dom for making time in his busy schedule to speak to us. Hugely appreciated.

Who we are:

Verve is a health communications agency with the belief that great scientific communication doesn’t just inform – it connects, inspires, and drives action. Science is more than just clinical data and research papers; it’s also about the people it impacts and the ideas that shape the world around us.

Our philosophy at Verve, “Science, Humanised”, brings together the precision of science and the power of human connection. We blend data with empathy, translating complexity into communication that resonates. Whether we’re creating compelling healthcare narratives, simplifying scientific breakthroughs, or engaging audiences with thoughtful storytelling, our mission is the same: to bridge the gap between knowledge and understanding.

Because when science is understood, it becomes more than knowledge, it becomes meaningful. We don’t just convey facts; we create experiences that make science accessible, relevant, and engaging. Our approach ensures that every story is rooted in accuracy but delivered with emotion, inspiring people to take action.

In a world where science is more important than ever, clear and impactful communication is key. Let’s make science something audiences don’t just read about-but truly connect with.

Thanks for reading! Stay curious, stay connected – We give you Verve.