SCIENCE HUMANISED: PART 1 – DR. CLARKE & DR. QASIM INTERVIEW, Medical Workforce Discussion.

At Verve, we believe that understanding healthcare professionals (HCPs) is key to creating meaningful healthcare communications. The latest episode in our Science, Humanised series, sees our MD, Dom Murdoch, speaking with Dr. Rachel Clarke and Dr Asif Qasim on the challenges HCPs face including workforce shortages. These two prominent voices in healthcare discuss the often-overlooked issues in palliative care, the importance of empathy in communication, and the need for better training and support for HCPs. Both bring invaluable insights from the NHS front line and beyond.

Dr. Rachel Clarke is British writer and physician specialising in palliative care, working in a large NHS hospital. She is the author of three Sunday Times Best Selling books, including ‘Breath Taking’ an account of working inside the NHS during the UK’s first wave of Covid-19. Formerly a Current Affairs journalist, Dr Clarke has been described as “shining a light into the world of dying” and a “true advocate of healthcare reform“.

Dr. Asif Qasim, is a leading interventional cardiologist and healthcare pioneer. He provides direct patient care in general and interventional cardiology, with a focus on complex percutaneous procedures, and leading advancements in clinical services. He is also founder of Medshr– a network for Medical professionals with over 2,000,000 members – receiving a King’s Award for Enterprise for Innovation in 2024.

Their insights into the challenges HCPs face – from delivering care and navigating the complexities of medical education to tackling systemic issues – helps us stay in tune with what truly matters to healthcare professionals. By listening to those who experience these challenges first hand, we can create strategies that genuinely resonate and empower our pharma clients to engage with, and support, HCPs more effectively.

Don’t miss this inspiring conversation with Dr. Rachel Clarke and Dr Asif Qasim.

TEASER ALERT:

Part two of this episode is coming soon where our guests discuss organ transplantation in the UK and the significant advancements made in this important, and critical, area.

“ONE donor in the UK can potentially save the lives of NINE other people, and that is remarkable! This is due to a culmination of a century of extraordinary medical innovation.” – Dr. Rachel Clarke

Science is more than just data and research papers; it’s about people, breakthroughs, and the stories that shape our future. At Verve, a health communications agency, we believe that great scientific storytelling doesn’t just inform – it connects, inspires, and encourages real-world action. Our Science, humanised philosophy blends scientific accuracy with emotional intelligence, ensuring that healthcare narratives, medical research, and pharmaceutical innovations are not only accessible but also engaging and memorable. Whether simplifying complex medical data, developing patient-centred content, or creating compelling healthcare brand messaging, we ensure every piece of communication is rooted in clarity, empathy, and impact.

Let’s make science more than knowledge, let’s make it meaningful. Let’s start the conversation.

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SCIENCE HUMANISED: PART 2 – DR. CLARKE & DR. QASIM INTERVIEW, Organ Donation

February 18, 2025

In this part 2 of our second Science, Humanised podcast episode, our MD, Dom Murdoch hosts a conversation between Dr. Rachel Clarke and Dr. Asif Qasim on the topic of organ transplantation in the UK.

WE’RE A PM AWARDS 2025 FINALIST

January 22, 2025

The shortlist is finally out and we’re over the moon to announce that we are a finalist at the prestigious PM Society Awards! Our campaign for Norgine has been nominated in the Product Promotion category.

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