SCIENCE HUMANISED: PARKINSON’S AWARENESS MONTH WITH NIALL SMITH
April 11, 2025
How healthcare communications agencies drive patient engagement
April 2, 2025
In our latest episode of Science, Humanised podcast, our Science Lead, Andrew Holloway, delves into an insightful conversation with Niall Smith, Senior Medical Affairs Manager at Britannia Pharmaceuticals, bringing a wealth of experience in the pharmaceutical industry and a deep understanding of Parkinson’s disease.
Watch the full interview below.
Niall’s journey in the pharmaceutical industry began at the University of Lancaster, followed by valuable experience at ProPharma Group. His eight-year tenure at Britannia Pharmaceuticals has been marked by continuous growth and development, including the completion of an MBA at Warwick Business School, which has enhanced his approach to medical affairs.
As we observe Parkinson’s Awareness Month this April, our discussion sheds light on this progressive neurological condition. Some key insights shared during our conversation:
Our conversation continued, exploring recent developments in Parkinson’s research, including:
The episode concluded with a discussion about the importance of humanising scientific approach in healthcare, reflecting on how this perspective enhances the work between healthcare professionals and their patients.
Enjoy the read and the interview? Well, we thought we’d introduce you to who’s behind it all.
At the end of the day, science isn’t just about research and results – it’s about people. It’s about how discoveries impact lives, how knowledge empowers action, and how communication builds trust. At Verve, a health communications agency, we believe that science should be told in a way that feels engaging, accessible, and deeply human.
That’s why we focus on Science, humanised – an approach that goes beyond simplifying complex information. We bring clarity and emotion together, ensuring that scientific communication doesn’t just educate but resonates. Because when science speaks to people, it doesn’t just inform…it inspires.
Every discovery has a story. Whether it’s the latest healthcare breakthrough, a transformative piece of research, or an innovative new treatment, our mission is to ensure that science is heard, understood, and remembered. We take the precision of data and the power of storytelling and bring them together to create impact.
Because science should be more than just understood – it should be felt.
References:
(1) Parkinson’s UK. Reporting on Parkinson’s: information for journalists. Available at: https://www.parkinsons.org.uk/about-us/reporting-parkinsons-information-journalists. Last accessed: April 2025.
April 11, 2025
April 2, 2025