Science, humanised: How Verve transformed Orajel’s Science into Impact.

At Verve, we live by one philosophy: Science, humanised. 

And our work with Orajel is the perfect embodiment of that philosophy. 

The challenge: Take a product that healthcare professionals (HCPs) had a proven knowledge gap and create a Mechanism of Action (MoA) that not only educated but resonated. We needed to turn the complex science behind Orajel’s rapid pain relief into a compelling, unforgettable narrative, one that positioned it as the first-line recommendation for fast toothache relief. 

Transforming science from complex to crystal clear 

Orajel works fast. But understanding how it works? That’s where the gap was. HCPs needed more than just the facts, they needed a story that convinced, that stuck, that they could trust and champion to patients. 

And we delivered. 

By meticulously examining and dissecting the science, we simplified the core message:

In the time it takes to watch this video… Orajel delivers fast, targeted, and effective relief right when it is needed most. 

We transformed complex pharmacology into a streamlined, visually engaging, and emotionally compelling MoA that brought Orajel’s speed and efficacy to life, delivered a clear and provable reason-to-believe, and, as a final creative touch, timed the video to match the exact moment Orajel begins relieving pain. 

The impact? Immediate and electric  

Our work didn’t just tick a box, it set a new standard. The response from the client speaks for itself: 

• “How quickly can we share this with France and Germany?” 

• “High quality, meaningful and professional – love it.” 

• “Just WOW.” 

• “Who is your creative agency? I would imagine the ‘Porsche/Ferrari level PDP’ we’ve been challenged to deliver on from creative on this level.” 

When science meets storytelling, magic happens 

This project is more than just another success for us at Verve, it’s proof of what happens when you blend scientific precision with creative power.  

It’s what we do at Verve, and it’s why we’re trusted to make the complex, compelling. 

So, what’s next? More groundbreaking work. More transformative storytelling.  

More science, humanised.  

Who we are:

Science has the power to change the world – but only if people connect with it. Facts alone aren’t enough; they need context, emotion, and meaning to truly make an impact. At Verve, a health communications agency, we believe that science should be more than just understood, it should inspire action. That’s why we developed Science, humanised, an approach that transforms complex data into communication that resonates. We don’t just translate scientific information; we create stories that resonate, inspire, and empower. Because when science is told with clarity and emotion, it drives real change. 

In a fast-moving world, where breakthroughs happen every day, how we communicate science matters. It’s not just about accuracy…it’s about connection. We bridge the gap between facts and feelings, between research and real life. Through strategic storytelling, we ensure that every scientific insight is accessible, relevant, and impactful. 

Because science doesn’t exist in isolation. It’s a conversation – one that requires curiosity, creativity, and, most importantly, a human touch. 

Let’s make science more than knowledge, let’s make it meaningful. Let’s start the conversation.