THE JOURNEY TO PHARMACIST INDEPENDENT PRESCRIBING (PIP).

Independent prescribing provides an exciting opportunity for pharmacists, manufacturers and the entire healthcare industry.

A pharmacist independent prescriber (PIP) is able to prescribe autonomously, including prescription only medicines (POMs), for any condition within their clinical competence. The General Pharmaceutical Council (GPhC) has set a goal for all newly qualified pharmacists to be independent prescribers by 2024.

We spoke to Sunil Kochhar, Community Pharmacist and Independent Prescribing mentor, about his journey to becoming a PIP.

We also asked him key questions about ways the pharmaceutical industry can get involved to maximise patients benefits and embrace the opportunity that this new front line of prescribers represents.

For more information including a free PIP fact sheet, please call Verve on 020 7060 4301, or email PIP@wegiveyouverve.com

Science has the power to change the world – but only if people connect with it. Facts alone aren’t enough; they need context, emotion, and meaning to truly make an impact. At Verve, a health communications agency, we believe that science should be more than just understood, it should inspire action. That’s why we developed Science, humanised, an approach that transforms complex data into communication that resonates. We don’t just translate scientific information; we create stories that resonate, inspire, and empower. Because when science is told with clarity and emotion, it drives real change. 

 In a fast-moving world, where breakthroughs happen every day, how we communicate science matters. It’s not just about accuracy…it’s about connection. We bridge the gap between facts and feelings, between research and real life. Through strategic storytelling, we ensure that every scientific insight is accessible, relevant, and impactful. 

Because science doesn’t exist in isolation. It’s a conversation – one that requires curiosity, creativity, and, most importantly, a human touch. 

Let’s make science more than knowledge, let’s make it meaningful. Let’s start the conversation. 

You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy • You might also enjoy
EXPERT TIPS: PHOTOGRAPHING INFANTS FOR CAMPAIGNS
They say never work with animals or children. But, when your work includes HCP campaigns for a leading infant feeding brand, then the unique challenges are just something that just need to be embraced.
WE’RE IN THE T40!
We’re officially listed in PMLiVE’s 2020 T40; the top forty creative healthcare agencies in the UK. The T40 creates a list of agencies with the most impact in the UK healthcare sector in 2019, based on awards, creative work, and other achievements.

Cookies information
We use cookies to understand how visitors use our site. By clicking the “Accept” button, you agree to our use of cookies and similar technologies. You can manage your browser settings to disable cookies at any time. For more information, see our Cookie Policy.