What's
new.

In our latest episode of Science, Humanised, our Science Lead, Andrew Holloway, delves into an insightful conversation with Niall Smith, Senior Medical Affairs Manager at Britannia Pharmaceuticals, bringing a wealth of experience in the pharmaceutical industry and a deep understanding of Parkinson’s disease.

Healthcare is personal. Whether someone is managing a chronic condition, navigating a new diagnosis, or simply trying to stay informed, the way information is communicated can make all the difference. The challenge? Medical messaging can often feel overly complex, clinical, or even impersonal.

Orajel works fast. But understanding how it works? That’s where the gap was. HCPs needed more than just the facts, they needed a story that convinced, that stuck, that they could trust and champion to patients. 
And we delivered. Read this blog to discover how.

Everybody loves a good story… it’s how we make sense of the world, how we connect, and ultimately, how we remember. In healthcare advertising, storytelling isn’t just a creative choice; it’s a powerful tool for engagement, trust-building, and behaviour change.

We had the pleasure of catching up with Dom Marchant, Chair of the PM Society (and, we’d like to add, a revered Industry Champion), for an exclusive chat about the 2025 PM Society Awards.

In our latest podcast episode, we discuss one of the most crucial aspects of agency success: how we develop and support our incredible team! We’re delighted to share an insightful conversation between our Managing Director Dom and Jules, our Senior Account Director and Learning & Development Lead.

In the world of healthcare communications, true connection is rare. At Verve, we bridge the gap between science and human experience to create campaigns that not only deliver results but resonate deeply. We call it ‘Science, Humanised’.

In the latest episode of Verve’s ‘Science, Humanised’ podcasts , we chat with Ross Kennedy, Account Manager at Verve, to discuss his journey into healthcare communications. From leaving  the world of labs to working on award nominated HCP campaigns, Ross shares his experiences, challenges, and excitement for the future of our industry.